Meaning and significance of Ecommerce

by Monalisa Boral Maitra


The Internet is now a active industry. With the technology advancing at a hasty rate, more and more people are exposed to computers and internet. Slowly but surely they are learning to make the most of the Internet for their day to day needs. Here Ecommerce websites take a first place, reaching out to the millions of people searching for your kind of product or services online.

Putting it simply, Ecommerce or Electronic Commerce means buying and selling of goods and services on the Internet.

Prior to drawing a final conclusion in any business, you must always remember to take into account the advantages your company would obtain upon executing the new approach of ecommerce. So, the first and foremost thing that you need to know is whether your kind of business needs an ecommerce feature enabled website?

Is ecommerce website for you?

The advent of ecommerce websites has brought upheaval in the process of buying and selling goods. In this regard, it is important to consider websites like ebay, amazon etc. They have widely used the ecommerce procedure to make sales revenue.

So, whether you already own a business or starting a brand new business, whether the volume of your business is large or small, you can always generate profit by showcasing your products or services online, thereby obtaining a huge amount of viewer exposure. In a nutshell, just any selling/buying business can benefit by the ecommerce method.

So how can you earn bigger sales revenue from an ecommerce website?

There are several advantages of having an ecommerce website.

Coverage - Your products showcased on your website, provides a huge exposure to the millions of visitors on the web. For example, if you have a computer showroom in a city, the visitors that you would get, will only be people from the city itself and possibly some from in and around the city. Hardly there will be visitors from places outside your city. Thus your product exposure is limited. On the other hand, if your products are presented on a website, it connects you to the abundant people who access the internet and looking for similar product as that of yours.

Time and Convenience - Time is one of the fundamental factor in our lives now-a-days. A customer may find it difficult to visit your store physically everytime. On the other hand, if you have your store displayed on the Internet, anyone can pay a visit to your online store at their expedient time.

Your store shuts down at some point of time. But your e-store works 24X7 for you to fetch in customers.

Moreover, with all your product images and descriptions provided on your estore, the customer gets a methodical idea about your product and you do not have to spend time detailing the same thing to each and every visitor to your store. Moreover, it greatly saves time consumed per tranaction. Each sales representative would take some amount of time to demonstrate your product to any customer. Your ecommerce website carries out similar job to hundreds and thousands of your latent customers at the same time. As all the information about your product are offered earlier to your customer's visit, much less time is required to convey the benefits of your product to them, thereby making it easier to close the deal. Thus, many number of transactions can occur within a day.

Displaying your Product through Demonstrations and illustrations, provides a clear and thorough idea about your product without the effort of hiring and training personnel to do so.

Cost Effective - Setting up and maintaining a store in a prime location and its overhead expenses, hiring personnel etc costs you a lot of money. On the contrary using the ecommerce is a whole lot easier way of presenting and providing information about your products.

In addition promotion of your store and its products should be carried out from time-to-time. Web advertisement expenses are also less compared to print or that of other audio-visual medias, like radio or TV.

In an ecommerce website all that you require is a top-notch website design, that looks equally competitive as your competitor, Search Engine Optimization to rank your website with your other competitors, and the annual hosting fees.

Generally speaking, there are no major impediment of Ecommerce websites.

With time, more and more people are realizing ecommerce as a viable purchase method over the existing traditional methods. Thus, with this ever rising technology, ecommerce will continue to establish globally and in due course become a essential business strategy that needs to be implemented in order to prosper in the fast-growing market and keep abreast with your competitors.


About the Author
Monalisa is the Business Development Manager of Designarcade, an India based Website Design and Development Company, specializing in affordable ecommerce website design solutions. Visit them at Ecommerce Website Design Solution or you can reach her at sales@designarcade.com.